If you’ve been designing websites for a while, it’s quite likely you know what a website card is and what it can do for your website design. For those of us not so sure what a website card is, it’s the rectangular boxes you see on websites that either have images or texts that serve as entry points to more information. I believe website cards are critical because:

  • It grabs the attention of your visitors within a few seconds
  • Leaves a visual impact
  • Are a convenient way of displaying content
  • They communicate quick stories

Not just that, I also believe cards are the future of the web. Consider popular sites like Pinterest, Flickr, Tunblr, Mashable and the like – their entire portal is built on the card layout.

Google has moved to the cards UI.

So how should you as a designer go about building cards?

Designing the Layout of Website Cards

There are 4 main elements that make a card what it is:

1) Height: Cards from a single layout should ideally have the same width to maintain consistency. However, the height of each card can differ depending on the information you want to display. You can design it to temporarily expand.

Cards are perfect for mobile designs or responsive websites. They can be stacked horizontally and can have variable heights.

2) Style: Cards can be designed to give a certain feel to your website. For example, the Metro & Flat design by Microsoft.

Or pins for the social media type of site. Which allows for ‘social call-to-actions’ such as ‘Share’, ‘Like’ etc.

Or the classic style to keep it simple.

3) Animation: You can use animation especially on mobile responsive sites to improve UX.

Cards allow for interaction on your website / webpage with animation that allows a visitor to:

  • Click for hidden buttons
  • Scroll horizontally
  • Expand a card for more information
  • Refresh with a pull-down action

Interactive animations

Pull-down to refresh

‘Unlock’ hidden buttons

The unravel menu animation

4) Image and typography: If you’re going to opt for the card design, make sure you pick a single, clear, crisp image and bold, readable text (if necessary) per card. Too much of either can make the design look cluttered. Pinterest is an example of good card design.


Advantages of Cards in Web Design

Cards, if designed well can lift the UX of the website you’re building for your client in just a few tweaks.

Visually appealing: This is perhaps the biggest plus point of card designs. The idea of using images in a card-based design is definitely attractive to users.

Perfect for responsive sites: Cards can be made to adjust according to your screen size smoothly which allows for a consistent UX across devices.

Compiles content: With cards, you don’t have to worry about what information to give prominence to or how to get all what you want to communicate to your visitor out there. Cards are great to display the different content with information from various pages.

Easy to Scan: With just a quick scroll, your visitor will be able scan your website and click on the content he’s interested in. The card style gives visitors freedom to browse and engage as they wish.

Works with any design: Cards aren’t limited to a certain style of design. They work with flat designs, magazine-style design, minimalistic designs and more.

Are Social: Cards allow and encourage social sharing. Their design supports easy sharing on social media platforms and even email. You can even design a ‘Share’ call-to-action on/ under the card.

Cards layouts have been at the top of design trends this year and don’t look like they’re going away anytime soon. Design modern, user rich experiences with this layout and move your design style to edgy and stylish.

Let’s Analyze top CMS, I’ve seen the manner internet has advanced. From private blogs to dedicated business websites, the internet domain has seen a top-notch alternate. Owing to this fast increase in technology, e-business, and online startups had been on a rise. One of the sources to help those enterprise establish themselves has been a Content Management System (CMS). CMS’s assist customers layout, deploy and manipulate a website in a problem-free way.

In this article, I’ll be comparing the three famous open-source CMS’s viz. WordPress vs Joomla vs Drupal.

Overview of WordPress, Joomla, and Drupal

1. WordPress:

  • WordPress is one of the maximum popular and extensively used CMSs. It powers over 30% of websites and has a marketplace share of 59.9%.
  • It is a simple, flexible and a user-pleasant platform with an intuitive dashboard.
  • WordPress is straightforward to install and the maximum suitable CMS in case you’re beginning as a novice because it requires little technical know-how. Also, WordPress Hosting being clean to apprehend.
  • It is a customizable CMS having extra than 4000 + themes and over 55, 000+ plugins.
  • Some of the firms the use of WordPress are CNN, Forbes, Wall Street Journal and so forth.

2. Joomla

  • With a market share of 6.1%, Joomla powers 3% of the websites and ranks subsequent as the second one maximum popular CMS.
  • It presents ease-of-use, extensibility, and structural stability.
    Joomla has a lively developer network and gives an established, flexible and effective UI.
  • It is slightly tricker to install in preference to WordPress, however, calls for minimum technical knowledge.
  • It is appropriate for building e-commerce online websites in addition to social networking sites.
  • Some of the firms the use of Joomla are: Linux.Com, Harvard University, Cloud.Com and many others

3. Drupal

  • With a marketplace share of 4.1% Drupal and powering over 2.Three% internet site all throughout the globe, Drupal is the third most preferred CMS.
  • It is a powerful, flexible and a green CMS and may be used for excessive-quit company websites.
  • Drupal affords an again-give up a framework and is pretty popular amongst the developer community.
  • It is an enterprise stage CMS that may be used for content-pushed websites with large facts and clients.
  • Some of the companies the use of Drupal are Warner Bros, The White House, etc.

Let us now study the CMS assessment infographic evaluating WordPress vs Joomla vs Drupal for smooth knowledge.

Choosing the Right CMS

There is no such aspect of right and wrong CMS, it all depends on the kind of website you’re running.

  • If you’re a beginner and are running a simple business then WordPress is the best choice.
  • If you’re confident your internet site will develop drastically otherwise you’re a longtime internet site whose requirements aren’t being fulfilled by WordPress you need to choose Drupal.
  • Lastly, in case you’re powering a social network website or are stressed about whether or not emigrate from WordPress to Drupal or now not, Joomla is a good middle floor.

At the same time, you can have questions like is migration from one CMS to every other viable or can you build your own CMS? Then the solution is a ‘YES’. Also, the method is quite rather easy. If you have got the right service issuer then they allow you to with hassle-free migration.


So there you go, a complete CMS comparison of WordPress vs Joomla vs Drupal to understanding CMS’s better. Hope this allows you make an informed desire depending on which CMS best fits your needs. If you’ve got any queries feel free to drop your tips inside the remark field below.

Marketing of your enterprise website is very important on the subject of the success of your business, and emails for your purchaser base is one of the popular solutions to make this painting. One of the fastest ways for a commercial enterprise to develop is to have a bigger and an interactive email touch list. However, new website proprietors or bloggers mostly have a hard time grabbing the eye of their website’s traffic. In fact, it’s far more secure to say selecting the right WordPress Hosting for your WordPress website

is taken into consideration a hard project. Nevertheless obtaining consumer interest too is equally vital. This normally requires expertise your consumer’s wishes and the pages visited regularly to changing traffic to subscribers.

In this publish, we’ll be overlaying the advantages of an email list and subscription, furthermore, we listed down the 6 best-rate WordPress email subscription plugins to help your commercial enterprise develop.

Benefits of a Mailing List:

Building an e-mail listing is of paramount significance, extra so if you run an internet business or are an expert blogger. A mailing listing helps give your content extra significance that can have in any other case been misplaced in a sea of social media posts. For instance, when you have an E-trade website you can send your subscribers a newsletter at the begin of every month compiling a list of upcoming promos, new product launches, achievements and statistics of the beyond a month, and many others.

Two key advantages of having a mailing listing are:

  • A mailing listing gives you an instantaneous connection with your subscribers who are in essence your clients or potential customers
  • It also facilitates you in strengthening and constructing your logo. This may be completed by sending monthly newsletters to your subscribers

Purpose of an Email Subscription

Email marketing away surpasses social media in phrases of purchaser base, conversion, and retention. If a user suggests interest in a selected product or content material, then e-mail subscription is a great way to supply them applicable content material and keeping them engaged.

Some of the motives why email subscriptions work wonders are;

  • An e-mail is an effective device in relation to the success of your business. This is so due to the fact instead of social media that gives an air of catching up with trends and bonding with friends. Emails are reliable and directed greater towards building a commercial enterprise by cultivating one-on-one purchaser relationships
  • Emails are generally targeted to a specific set of the target market that has already visited your website, and in the event that they have subscribed to your website, it’s far a clear indication they’ve liked the content for your website. With this expertise, you can ship them customized emails to yield higher effects and take hold of client interest
  • Another key reason for having a mailing is that despite the fact that your website/blog can be having an RSS feed, there is probably a few users who won’t be that tech savvy and miss getting updates. An electronic mail subscription listing, alternatively, simplifies replace receiving function for all of your customers

6 Best WordPress Email Subscription Plugins

Now that we’ve seen the advantages of having a mailing listing, it’s far similarly essential to send emails to the subscribers. To help simplify your undertaking, we’ve compiled a listing of 6 excellent electronic mail subscription plugins for WordPress. Let’s talk them in detail beneath.

1) MailOptin
MailOptin is an Email Optin form, that helps in acquiring clients and helps in e-mail advertising by means of engaging and growing your client mailing list. It displays messages which might be mainly targeted and ‘calls to movement’ all over your WordPress website with popups at certain durations.


  • Comes with automatic email and e-newsletter builder
  • It can without difficulty be integrated with email marketing services like Constant Contact, MailChimp, MailPoet 3, Campaign Monitor and many others
  • MailOptin helps you build stunning, responsive and expert e-newsletter emails with its prepared templates

2) Bloom
Bloom is a multi-aspect plugin for WordPress through Elegant Themes. This plugin has a number of the maximum aesthetic templates and may be used to build effective opt-in forms. It supports 6 different kinds of opt-in paperwork particularly fly-ins, widgets, pop-up, beneath the post, locked content material and inline.


  • Bloom helps plenty of templates, although most of them aren’t specific they still have exceptional color combos and this enables them to stand out from the rest
  • It has 6 sorts of triggers that help you configure the proper second to show the bureaucracy on your website traffic. They are – time delay, after scrolling, the bottom of publishing, after commenting, after shopping and after inactiveness
  • It works with numerous email advertising offerings and has a person-friendly dashboard

3) OptinMonster
With over 6 lakh active installations, OptinMonster is any other popular WordPress email subscription plugin. Owing to this recognition it has now mounted itself as a Cloud-based totally application. With this the customers are secure as they could now control their opt-in forms from a centralized vicinity in a manner of estimating your development, modifying, deploying or even creating new choose-in bureaucracy. This function is available in accessible if you have numerous WordPress websites.


  • It is noticeably customizable and has numerous opt-in bureaucracy specifically: popover, sidebar, slide-in, after submit, canvas, cell-best popover, and footer. Depending on your plan these bureaucracies are protected
  • Support content locking i.E displaying content material best after a consumer enters his/her email address and dynamic textual content alternative in the shape
  • Supports diverse autoresponders, email marketing offerings and also adding of custom CSS

4) Email Subscribers and Newsletters
Email Subscribers and Newsletters is a simple WordPress subscription plugin that enables you to gather leads, create a newsletter, send new blog notification emails routinely, and all this from one unmarried location of control. Also, it lets in clean integration with different plugins like Rainmaker and Icegram


  • Allows admin to view if a selected consumer has opened the e-mail despatched to them
  • Easy purchaser leads collection by way of having a subscription field at the website within the shape of a website, PHP code or shortcode or even supports various translations
  • Schedules e-mail if required or maybe lets in the admin to ship them manually

5) Thrive Leads
Thrive Leads is some other famous email subscription plugin for WordPress that permits you to grow your list of electronic mail subscribers without problems. It helps a selection of templates, a drag-and-drop editor to customize the diverse decide-in forms proper from scroll boxes to popups.


  • It supports numerous popover triggers like Exit Intent
  • Thrive allows you to effortlessly ship your new subscriber a PDF or a loose download for signing up in your WordPress website
  • You do now not want plenty technical knowledge due to its easy drag-and-drop customizable shape builder

6) MailPoet
One of the capabilities of MailPoet is its nature of permitting users to immediately create, manage subscriber listing and ship newsletters to your subscribers immediately from your WordPress dashboard. It is drastically the nice electronic mail advertising plugin in relation to newsletters. It comes up with an easy drag-and-drop editor in addition to numerous responsive templates and a draft publication to get you started out.


  • MailPoet supports over 15 languages as translations of some of them being French, German, Persian, Turkish and so on
  • It allows users to create Newsletters, has an Autoresponder characteristic, Post Notifications, interactive subscriber/unsubscriber dashboard and information
  • Emails generated are responsive and optimized irrespective of the device used to study them

Choosing an Email Subscription Plugin:

Selecting an email subscription plugin plenty more than the recognition of the plugin largely relies upon on what you as a user. So before choosing the first-class WordPress electronic mail subscription plugin for your website, you need to discern out what exactly do you wish to perform using it. Be it for developing landing pages, sending out a beautiful email e-newsletter or simply ease of management.

Once you’ve figured this out, creating and sending lovely well-timed emails to your subscribers is a smooth task that may be carried out seamlessly when all the logistics and requirements are met.

Wouldn’t it be excellent if you can permit your customers to understand approximately a deal, special, or last-minute promotion instantly? Furthermore, how do you always live connected in your target audience in an increasingly digital international, wherein users are spread across more than one social systems? With human beings as busy as they’re nowadays, retaining your clients in the loop is not an easy mission. Email advertising isn’t always as precise because it was once and speak to broadcast structures are intrusive, now not as short and alternatively pricey.

Brands these days need to get creative once they’re taking into consideration ways to drive visitors to their websites. It’s about greater than definitely presenting great-price services or products, or maybe having a solid social media following. As you’re searching out ways to grow the number of visitors in your internet site, there’s a new emerging trend for selling your enterprise – that of messaging apps.

Chat apps have functionality like no other era before – inside a single app, customers can chat with pals, communicate with manufacturers, play games, make calls, eat content, shop online and greater. This stage of functionality has seen messaging apps collecting over 5  billion monthly energetic customers global.

Driving Traffic on your Website with the Right Messaging App

As visible in the following infographic – there are numerous messaging apps that let groups market to their huge, engaged user bases. Slack, Facebook Messenger, WhatsApp, and Kik are, by some distance, the most popular for content material distribution and the execution of hyper-focused and customized campaigns. Their broad capability offers organizations with the option to provide well-timed customer support, ship content material to users, promote merchandise, and market it.

One of the most attractive characteristics of messaging apps for groups and entrepreneurs is their higher retention and usage rates than those of maximum cell apps. Communication, particularly for more youthful generations like Millennials and Generation Z, is the top issue that dictates their conversion into ordinary clients of a product or service. For this purpose, messaging apps like WhatsApp and Kik are especially beneficial in using site visitors in your internet site as you’re able to interact with your target group a lot greater than with traditional social media following.

The viable integration of social media profiles with a friend chat and favorite emblem engagement is at the core of messaging app adoption amongst consumers. Ease of use, centered commercials approximately services and products they may be inquisitive about, and better manipulate the content they obtain are all elements for cell customers nowadays. Brands that take gain of the features of messaging apps to optimize their ads based totally on person demographics and pursuits in addition to supplying keyword-prompted responses and content material have the most success in driving visitors to their blogs and websites.

With messaging apps slowly replacing conventional SMS (short messaging service) as a preferred approach of textual content-primarily based communique, organizations that leverage their ability are reaping a host of rewards. Since 2017, online journey companies such as Goibibo and MakeMyTrip had been the use of WhatsApp to percentage booked tickets and different journey-related information with clients. Goibibo has even evolved an AI-powered chatbot, GIA, to respond to customers’ queries without human intervention. This has allowed the employer to hurry up response instances and improve customer support especially.

Apart from customer service, chatbots can deliver greater visitors on your weblog through sending clients personalized bites of content. This can in addition cause conversions.

Retailer brands also are taking gain of those new communique media considering most people of telephone users are well-versed with cellular apps which include WhatsApp, Kik, and Facebook Messenger. The conversational experience that businesses are capable of providing is the driving factor in the back of growing engagement with their audience.
Retailer manufacturers, such as H&M, Diesel, Kenneth Cole, and Zegna are an enticing extra in so-referred to as ‘conversational commerce’ and the usage of messaging apps to share snapshots of merchandise or other such promotions periodically. It is all about offering personalized offerings, and structures like WhatsApp allow that.

Ways Messaging Apps Drive Traffic to Websites

As younger customers circulate away from computing device reports and closer to cell apps, messaging has emerged as the following leap forward conversation platform for manufacturers. The remarkable engagement allows them to develop their user base and income, and drive visitors thru:

Real-time Customer Service: Messaging presents a continuous thread between patron and logo, observe-up communication is made simpler and extra herbal. This will increase opportunities to move-promote encourages sharing, solicits enter and creates a continuing go with the flow of trade and assist.

Personalization: Customers value non-public offers and direct engagement with brands. Messaging apps provide greater freedom to control and customize the interplay along with your customers the use of one-on-one conversation. This enables you to construct an immediate dating, wherein clients can message you in the event that they need a selected product, have a query or need assistance.

Target Advertising: Approaching the ones groups that are probably interested in your product or service is a great deal less difficult with messaging apps. They allow you to create or target humans which can be interested in associated subjects based on positive key phrases. The result is greater customers consuming the content material, becoming a member of the organization and sooner or later turning into customers.

Organic transition: With only 32% of customers sending an email or calling a patron helpline in the event that they have an issue or a query, messaging apps provide a clean transition from automated chatbots to live support. Using messaging apps because the vital interaction factor with purchasers no longer best reduces call and email extent, however, provides a singular view of the purchaser’s adventure. As an end result, it’s far less complicated for manufacturers to supply the customized customer care these days’ shoppers assume.

As messaging apps keep growing in reputation, brands could be smart to undertake them as they interact customers with the fastest quantity of time and excellent way viable. Given the evolution of patron expectations, messaging apps are the most ideal manner for brands to offer fast, convenient and actually beneficial assistance. This outcome is better engagement and more affinity with consumers who then drive traffic to your internet site and increase the economic benefits related to unswerving customer relationships.

Project management had always been practiced informally but has recently emerged as a formal profession due to the demand for specific skills and domain knowledge required for project management.

Today, project management has come a long way. Long enough to warrant discussions about the impact that Artificial Intelligence (you can’t escape it) could have on the domain. By now, most industries have accepted that Artificial Intelligence and Machine Learning are not dystopian nightmarish technologies that will steal their jobs but are in fact amazingly useful.

Artificial Intelligence engenders productivity by automation of mundane routine tasks (which previously consumed a huge chunk of time) and allows managers to focus on things such as analysis, decision making, and providing insight. Which is incidentally what they were hired for. It has opened up a brave new world for managers, especially for Project Managers.

Project management is an extremely dynamic function. It involves more than simply planning the phases in advance because once the execution of the pData Accuracyhases starts, there is a multitude of external and internal variables that come into play. Project Managers generally plan the schedule, estimate cost of resources and then monitor the deployment of personnel and tasks. There are changes, updates and rescheduled tasks at every stage of a project because of the ever-changing business environment.

This is how Artificial Intelligence can come in and revamp Project Management.

  1. Improve Learning Capabilities in Project Management
    AI could potentially be used for deploying the right person for the right project. Depending on employees’ past performance in different projects, Machine Learning could ascertain the suitability of their selection for a particular project, keeping in mind their specific skills and strengths. In addition to this, by taking into account external factors that are difficult to predict, the use of AI can improve completion rates significantly. Project Managers can use this knowledge to estimate the kind of roadblocks and possible setbacks the project could face in its normal path. It improves the learning capabilities of both the team members and the Project Managers on how best to go about a project the next time.
  2. Many teams have trouble maintaining data for their projects in a systematic and structured manner. More often than not, there are gaping holes in the data entered by teams into their project management software. The result is an incomplete, unstructured mess of data. Artificial Intelligence can fill in these data gaps. Eventually, they can prompt users to adopt better data entry practices and work with them to improve the quality of data entered.
  3. Early Problem-Detection
    Many times a project may be derailed due to a small problem that puts a spanner in the works. It may be that somehow the possibility of such a problem slipped the minds of the team members as well as the Project Managers; they are only human, after all. Artificial Intelligence employs metadata and data analytics to predict problems based on external variables as well as on past performance and behavior of team members in similar projects. Thus the Project Managers receive detailed knowledge on the kind of obstacles/roadblocks that the project is likely to face. They can take the appropriate measures to tackle the same in the early stages or to obviate the need to confront these obstacles altogether.
  4. Better Communication
    This is not a direct impact of the use of AI in project management but is a by-product. As a routine, non-essential tasks are automated, Project Managers can direct their powers of persuasion where they’re really needed: in better, more effective communication with team members, employees and project stakeholders. Project stakeholders do not want to be reassured by a chatbot spewing a pre-written script. Nor do team members want to be given a pep talk by a humanoid robot. The fact remains that human qualities such as empathy, emotional intelligence, diplomacy, and communication will remain significant for ages to come. And it’s the job of a project manager, or any manager, to embody these qualities and add value to the organization by doing so.
  5. Improve Assessments to Identify Risks
    In Supply Chain Management, AI is being used to provide real-time tracking updates on drivers and tasks. Any shipping errors or discrepancies are visible in advance and can be handled better. AI can do the same for project management. Clickup is a recently launched project management tool whose algorithms can revise time estimates and predict deadlines that won’t be met. Basically, Project Managers could receive a checklist of risks that could potentially arise, giving Project Managers ample time to assess the scenarios and devise solutions for the same.
  6. Improve Productivity
    Positive transformation is all about productivity. Improved learning, reduced idle time, and automation of routine tasks all add up to the improvement of productivity of the entire workforce or team. AI-driven solutions such as harmon.ie sort through communication across various channels and consolidate relevant information from all your apps. Team members will do more in less time, and they will do it better. With increased knowledge and risk aversion techniques available at their disposal, Project Managers will also be able to be more productive, provide better insights, and deliver better quality projects to the company.
  7. Taking Over Administrative Tasks
    Project management AI will be instrumental in removing the mundane, routine tasks from a project manager’s itinerary. Instead, it will automate these tasks, and administrate without the need for human input. By removing these administrative tasks, Project Managers can add more value to the project and get more work done at the same time.

Final Thoughts
It is apparent that Artificial Intelligence has an immense scope for application in project management. We have seen the benefits that it can bring to Project Managers as well as team members by reducing the time taken and improving productivity. AI could serve as powerful virtual assistants to Project Managers in the form of chatbots such as Dialogflow. Apps such as Forecast and Clarizen help them learn from their mistakes, avoid common pitfalls, and improve the quality of projects. What’s more, it allows for a greater focus on the human aspects of project management. One wonders if all the AI skeptics and naysayers are simply opposed to a progressive way of working.

First unveiled in October 2015, RankBrain induced pretty a ruckus many of the search engine optimization network. And because Google stored quietly about what RankBrain was, humans needed to use what little facts they might find to discern out how it would impact them.

Having simply crossed its two-12 months anniversary, permit’s check the impact RankBrain has had on the advertising and marketing enterprise.

What is RankBrain?

RankBrain is a gadget-gaining knowledge of artificial intelligence gadget that Google developed to help process the quest engine’s consequences. That way RankBrain can teach itself how to do something and learn how to make connections.

Part of the Hummingbird Search Algorithm

RankBrain isn’t always the new way that Google searches and ranks consequences. Instead, it’s far some other piece of Google’s complex search algorithm, Hummingbird, of which other elements are:

  • Panda: Keeps websites with poor first-rate content from ranking high in search consequences
  • Penguin: Prevents websites who try to unsolicited mail seek consequences
  • Payday: Meant to smooth seek consequences and rid them of spammed queries
  • Pigeon: Helps provide more relevant, accurate outcomes for nearby searches
  • Top Heavy: Prevents websites with too many advertisements from rating nicely
  • Mobile Friendly: Positively rewards websites that are cellular optimized
  • Pirate: Prevents websites with infringement reviews from rating high in seek effects

Working together, those elements create Hummingbird, designed to offer customers a better seek experience with super relevant content.

What RankBrain Does

RankBrain allows better interpret long-tail (multi-phrase) search queries and find quality pages. Think of RankBrain as, properly, a brain: It is supposed to determine which pages are relevant in a question with the aid of studying styles in complicated searches (phrase relationships). Since it’s a gadget-mastering AI, it will learn and turn out to be better at knowledge complicated searches through the years.

RankBrain’s Marketing Impact

As the 0.33 most vital rating factor (at the back of hyperlinks and content), RankBrain isn’t always to be neglected. RankBrain is all about affiliation learning, so with time, a big logo may be related to a particular product (Dawn with dish cleaning soap, Bounty with paper towels), potentially leaving smaller manufacturers within the dirt. So what have to you do?

Continue Producing Quality Content

Content isn’t best one of the top ranking elements but may even assist RankBrain do its job. Let it help you.

When writing your content, you’ll still want to use keywords that engines like google will use to recognize a piece of content material’s topic and determine its relevancy for unique seek queries. This way focusing a chunk of content material on one keyword phrase and using related key-word phrases. Take benefit of Latent Semantic Indexing keywords—These assist decide a courting among phrases and concepts—and stemming key phrases—natural phrase versions.

Conduct Keyword Research

We all know key-word studies is king in seo, so how does the RankBrain match on this? Since RankBrain is set affiliation, you’ll want to consist of a spread of phrases related to your major keyword. Not best will studies help you determine the competitive cost of a keyword or key-word phrase, but also offer related keyword phrases that you could consist of in your content. That approach although a person’s search query didn’t include the precise key-word you had in mind, your content material can nonetheless show up in a seek end result.

Optimize Your Website and Pages

Creating precise meta descriptions in keeping with web page, inclusive of the key-word inside the URL, and crafting high-quality headlines assist a seek engine understand the content material of a web page and determine its relevancy in searches. Be positive that your internet site speeds are fast, that your internet site is cellular optimized and responsive, and that bots can move slowly all of your pages to read your content material. It’s nonetheless the same practices as before—but now with greater urgency.

Consider Supplementing Your Efforts

Sometimes counting on your enormous search engine optimization efforts to organically rank your internet site high in search consequences isn’t usually the fine option. And due to the fact RankBrain may additionally come to accomplice larger manufacturers with services or products, you want to be more proactive on your efforts. Practices like developing a paid per click (PPC) campaign and the use of social media channels to help your website could be a huge help.

Maintain Internal Links

You’ll need to hold to optimize your hyperlinks so that “link juice” is exceeded from one to some other properly. Internal links are excellent for ranking, but they’re even better for person experience. By suggesting extra, associated content material on your site, you help users take a deep-dive into a topic and keeping them on your internet site for longer.

Putting It Into Practice

RankBrain is supposed to offer customers a higher search enjoy, especially once they have complicated and ambiguous search queries. And since it has been around the block a few times, RankBrain is already better than it was upon its unveiling, continuing to learn and make institutions. While you may’t exactly optimize for RankBrain, you can help it decide if your content is applicable for a complicated seek. You need to retain to make use of nice search engine marketing practices to help your website rank high in search engines.

While RankBrain is the 1/3 most essential ranking aspect, it isn’t always the best metric that helps rank your web page. So preserve the other seek set of rules filters in thoughts as you craft your seo plan with the intention to assist your internet site rank.

Mobile apps have evolved time and again to make our lives easier. There will come a time when mobile applications will start dominating the Web. Today, smartphone users are more than hungry for new applications and mobile content. Consumers use dedicated apps by providers to get access to digital content, especially apps such as Facebook, Twitter and the Times of India. There is no indication for a slowdown of the mobile app revolution; every indicator is moving upward.

Growth in App Development

Mobile content delivered via applications is on a high. This rise is driven more by enthusiastic users who are embracing messaging, utility, and gaming apps. Watching the way consumers are embracing these applications, and the fact that it has the ability to reach out to a large number of audience, app developers have now started coming up with more such mobile apps.

Considering the growing popularity of apps, a question arises whether having a domain name is still as important as it used to be. In simpler words, if you develop an app—say, Instagram, is it still necessary for you to purchase Instagram.com if this facility is meant to be used merely as a mobile app, which doesn’t need a web address? Well, honestly, Getting ir right the first time choosing the right domain domain name is still equally important to build a successful brand and service, even if it’s just a mobile app. Domains will continue to remain an industry standard.

These days, it is getting more tedious and complicated to innovate on the Internet especially when the mobile apps are being preferred over the desktop browser. Nevertheless, we must not forget the fact that domains serve the purpose of an address where you find information/content while apps serve the purpose of a medium for that information/content.

Why Apps versus Websites?

The question remains why more and more users are inclined towards using mobile apps as compared to actual websites. Firstly, consumers, today find it easy to pull out their mobile devices instead of switching on a computer. Secondly, these are the consumers who want to gain information quickly and do not like running to the computer every single time. A good example of this can be smartphone users who are more likely to use the Google Maps App to look up to a destination instead of the web when traveling. That being said, the web won’t die completely even after the revolution of mobile apps, just as print didn’t die when radio came along.

Using the web has always been more effective when compared to mobile apps simply for all the convenience it provides. As far as quick accessibility is concerned, mobile apps win hands down.

However, the discrimination between the web and mobile apps is in a way pointless. Most of the popular mobile apps (including Facebook or Twitter) are just web content made available on a different platform. However, we must also not forget that WhatsApp, Instagram, and other such applications have different success stories to tell, which could never have happened with just the web. This represents a massive opportunity for app developers including utility and gaming apps to monetize through advertising.

More and more companies have started realizing that mobile app gives them greater control over user experience when compared to a complicated website. And with so little investment involved in developing a web experience on mobile, one cannot foretell where the future of domain names is headed. Even as the momentum toward apps is set to increase further, this certainly does not mean that Domain Names will become extinct.Do share your thoughts in the comments below!

Do share your thoughts in the comments below!

As we have posted about Advantages of Linux Dedicated Server. This post is for business owners who are completely dependent on their online presence, it is important to have dedicated servers in place. A dedicated server is important to operate a website. It is, in fact, the most ideal solution for businesses with high-traffic websites.

Dedicated servers offer greater flexibility with improved customization and configuration. Dedicated servers provide you with everything you need to optimize and boost the hosting experience for your visitors or your clients. Having a dedicated server improves the level of security and increases the speed and uptime of your website. It also gives you the ability to go beyond the resource limitations that exists in a shared hosting environment.

Switching to dedicated servers offers a lot of benefits. It is a suitable option for those who have resource-intensive websites that have a lot of visitors. Advantages of using a dedicated server include:

  • Improved level of server security
  • Less chances of downtime due to high traffic
  • Better technical support in case of managed servers
  • Improved server reliability along with uptime
  • Options for an upgrade as the website grows.
  • Optimum bandwidth and space.

When planning to upgrade to dedicated server hosting, there are three important factors you ought to take into consideration – Server reliability, bandwidth and disk space, and technical support.

A dedicated server must have comprehensive security measures in place. A power generator or UPS for data back-up and a high-speed connection is of utmost importance. You have to ensure that the operating system you choose is capable of handling all the applications you intend to run. Windows and Linux are the two preferred choices. Having a strong and reliable technical support is another important consideration.

Dedicated servers are a preferred choice for small, medium, as well as large-sized businesses. While choosing a dedicated server, you need to ensure that the server host is able to provide all the necessary features you need to ensure growth and expansion of your website.

Which services should you use to be proactive?

DDoS protection is probably one of the most neglected dedicated server features. In this client-centered industry, no one likes latency or downtime. These days, DDoS attacks are getting abundant and expensive to mitigate. In order to keep your website up and running smoothly, you ought to use DDoS protection. This facility provides you with enterprise protection options.

Hardware failure is bound to happen, regardless of how many precautions you take. For those of you who do not have RAID setup for redundancy, you might lose your data. Hardware RAID allows the technician to easily substitute the failed disk and bring your server back on track almost instantaneously. The data from the original hard drive will then be copied to the new one while your server is running and serving your customers.

Server management services help businesses concentrate on things that are the priority. A server management team can act as an extension of the internal IT department, especially for large businesses, who can perform routine maintenance checks whenever required.

Together, by adding these services to your dedicated server hosting, you are ensuring that you provide your customers with the most stable service possible.

Share your thoughts with us in the comments section below!

The feared 404 shows that either a page a user was searching for was moved or redirected. In any case, something was broken and you now have a cheesed off client.

How can you turn this pain into a gain for you?

Explain yourself: There’s nothing more annoying to a user who’s hit a roadblock than throwing an error he just can’t understand like this one:

Instead, explain the error in simple terms he can understand.



Make a list of your top pages: if a user hasn’t found what he’s searching for, it doesn’t mean he has to leave. In reality, grab the opportunity to maintain the visitor now that he’s for your website. Do this by directing him to excessive high-quality content by way of recommending your top five best pages rather than relaying on him to hit back and start over.

Don’t panic: Many websites throw panic all round with links, flashing errors messages, red background, alert signs and many others. What you don’t want to do is overwhelm an already flustered visitor. Try to use best backgrounds with useful links like this one:

Help with search: You can assume that the visitor probably reached the 404 by looking for some content and failing to find it. How can you help? By guessing what we could’ve been looking for and throwing up 5-6 plausible search results based on his search terms. You can go one step further and include a search box at the bottom if your results still don’t get him where he wants.

Find Branding opportunities here too: While you don’t want to overtly market your brand, you can ensure the aesthetics of the page are in line with the rest of your brand and tonality. Along with this, leave links to important sections of your website like About Us or Contact Us etc.

Offer a freebie in exchange for his contact details: A visitor on your site is an opportunity you need to grab with both hands. Just because he couldn’t find what he was looking for doesn’t mean he can’t be a potential lead. Use this opportunity to offer a discount coupon or some important digital download here in exchange for his contact number or email address. It still gives you a chance to do business with him.

Add a direct contact form: Give the visitor the opportunity to be contacted by you if he’s truly interested. Many 404 error pages have contact forms that serve two purposes – collect leads (for you), opportunity for a call-back (for the visitor).

Use humor wisely: While humor can be injected in your 404 error pages, I would suggest you use your own discretion on whether or not to use it and how. This is because all users might not want to be entertained when they hit a roadblock. Using puns might be a better idea. Adopt a strategy that makes sense for you.


Although 404 errors can definitely be opportunities for you to retain your visitor, capture essential information, garner leads and market your brand, he shouldn’t have reached there in the first place. Therefore your aim should be to fix broken links, check all pages and regularly maintain your website.

To help with this, tools like 404 Checker and Screaming Frog can be useful to identify broken links, make fixes and direct visitors to the right content.

Want us to write on a particular topic? We’d love to hear your suggestions in the comments section below.

If you’d like to write for us, leave us a comment & we’ll get in touch with you!

In the light of the cricket World Cup madness & frenzy, we’ve decided to take a look at the .CRICKET extension in this blog post. .CRICKET is an exciting new TLD launched on 17th February, 2015.

Taking a look at Twitter, ‘cricket’ as a keyword and #cwc15 (the official hashtag for this year’s Cricket World cup), has received a staggering 3.1M tweets in the 30 days alone emphasizing the popularity of the game and the potential of the TLD on a single social media platform! Additionally, according to a Washington Post article before the much awaited India v/s Pakistan match, a television viewership figure of 1 billion was expected! Gathering from statistics as massive as that, it is clear that the scope for the .CRICKET TLD is huge!

.Football, .Futbol, .Tennis, .Baseball, .Golf, .Hockey, .Soccer are among the number of new sports TLDs crop.

According to a Financial Express write-up about new gTLDS, .FOOTBALL is more memorable than country code domain names! While .Football may be hugely popular in the European countries, .CRICKET rules the roost in India & neighbouring countries!

All this to say that .Cricket has a bright future & is great for players, coaches, sports goods manufacturers, sponsors, advertisers, fans & just about any brand swears by the sport! With the Cricket World Cup going on and the Indian Premier League coming up, this could just be the perfect time to register your brand!

Get on board .CRICKET now & avail of our June discount!

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