What’s in a name? Every day, businesses and consumers find the perfect new domain name to express new ideas, launch innovative products, and present meaningful brands to the online world. And with the rise of new domain extensions, we have the opportunity to discover powerful, meaningful names with purpose. The big question is, how do you choose that perfect web address without getting overwhelmed during the process?
Here are four of our favorite tips to keep in mind when shaping your new name.
Make it Memorable
Make your name short, easy to remember, and easy to type. Now that we’re increasingly relying on mobile devices to browse the web, being able to easily type your web address into any device is extremely important. This is especially true for businesses that rely on word-of-mouth advertising. Say goodbye to hyphens, abbreviations, and numbers and say hello to a URL that’s short, sweet and to the point.
Here are some new TLDs that we simply can’t forget.
People Get It – Be Less Creative & More Up Front
We all love to be creative and come up with fun, unique ideas, but try and refrain from doing so when crafting your web address. You want it to make sense and to reflect what it is you do – be direct! For example, can you tell us what kind of website ‘www.blazzom.com’ is? We can’t either. It takes a lot of time and money to market your website. Since most of us don’t have the money or time like Google or Starbucks, you’ll want to create a name where people know what to expect when they land on your homepage.
It shouldn’t take you long to understand what these new domain names do.
Build in Descriptive Keywords
Strike a balance between finding a catchy, unique, brand-friendly domain name and one that contains keywords about what you do. With new TLDs, you can either do this to the left or right of the “dot”. As a matter of fact, building keywords into your domain name can have a positive impact in search rankings. But make sure those keywords fit your business and are flexible enough to describe it in the future.
We love these examples of keywords to the right of the dot.
Make It a Part of Your Brand
Much like adding your keyword to the right of the dot, now you can make your TLD a part of your brand. Domain names are no longer second-class citizens to brands – with new TLDs, domains can be brands. They’re great for new startups who are competing for attention, and perfect for those looking to launch their new and innovative ideas.
Discover the power of a name. Here are a few striking brands that caught our attention.
Now that these 4 tips are fresh in your mind, browse through the domains we have to offer. You can sort by categories such as services (.ATTORNEY), novelty (.ROCKS), geographic (.NYC) and even identity (.DEMOCRAT).