Does your business have significant traction in Europe? Do your clients want to capture the hearts of Europeans? Do they operate their businesses in the old continent? Well, then don’t hesitate to try your hand at .eu domain names. The .eu ccTLD or country code top-level domain name is a unique identifier for the European Union.
All domain registrars for the .eu domain name are authorized with the EURid. The latter is a consortium that authorizes national ccTLD registry operators consisting of countries including France, Germany, Italy, Belgium, Czech Republic, and Sweden.
Taking a Look Back In Time
.eu TLD has been approved by ICANN despite not being identified as an extension for a particular country. Further, extensions such as .eu.int were specifically allocated for unique organizations like the European Commission and the European Parliament. In this case, the .int is a unique extension that is specifically allocated for international organizations or companies in the need for gTLDs. As on May 9, 2006, the domain name has been changed to .europa.eu.
Within a span of 4 months since its launch, the .eu ccTLD became the fourth-largest ccTLD in Europe, preceding other domain names like .de, .uk and the .nl domain names.
Current Use and Availability
Tapping into the potential of the global arena are companies who want to tap into newer markets in the European Union. This is often used to identify the European audience. Due to the spread of European nations that come under the purview of .eu domain name, the .eu ccTLD has become widely used reaching the ranks of popular domain names like .com/.net or .org. Companies have been cited as having the significant advantage with the .eu domain name in the national markets of the European Union. Here’s a variety of ways in which one can use the .eu ccTLD:
The strategy of most companies has been clear over the years, that .eu domain names have largely been used to create a larger purview into the European Union and other nations within. This has helped them gain significant leverage over the internet space by not only using the .eu domain name to reach out to a larger audience but also to tap into further markets around the world.
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Looking for that distinctive and ultra-unique domain that represents you? Try adding a .me to your list of domains! Originally allocated as the internet country code top-level domain or ccTLD for the country Montenegro in Southern Europe, it has been astutely marketed as the ultimate destination of every individual in first person. The fact that the english language has several words ending with these letters has also led to many quirky uses of this extension that now is a hallmark of several social buzz based platforms. Due to the growing popularity of the TLD, several individuals and companies have lapped up the .me domain name. We discuss the history of the domain name and its slow evolution into a popular marketing tool.
How .me was made available for all
Montenegro had been allocated this unique domain name by ICANN. A Joint venture between Afilias, a prominent registry services platform and the ME –net d.o.o, the Montenegrin entity that co-manages the registry led to the creation of the doMEn d.o.o to handle the administration for .me domain names.
As of last year, the largest growth rate in Europe was held by the .me domain name where the registrations grew by more than 5.3 per cent in a certain quarter. The Centr DomainWire StatReport also confirmed that the .me domain ranked so high that it was marketed more as a gTLD. (Research Courtesy: https://centr.org/index.php?q=system/files/share/domainwire_stat_report_2013_2.pdf)
In comparison with the other domain extensions, the .me domain name continues to gather momentum with increasing company strategies towards owning a personalized domain extension. Now, .me features amongst the highest selling domains in Europe.
It’s all about marketing .me
Having a .me domain is being recognized as a must have in the upwardly mobile sections of the internet society than as a narcissist one, thanks to the social revolution. By establishing a deep personal connect with the registrants – usually individual since the focus is on the name of the person, .ME has ensured that there is a lot of quality content that has been meticulously worked on very often on websites hosted with this extension. More than communicating marketing strategy and brand ideas, people have personalized the .me domain to communicate ideas, views and opinions. While some companies have expressed their visions and plans for the future via their personal blogs, others have used the domain extension to communicate with customers.
One such domain is Formspring.me, which has become popular as an ideal question and answer platform catering to anyone around the world. One of the most popular websites on this extension is the About.me portal, which has been acquired by AOL due to its quick and easy customized web-building options. Blog.Me, a South Korean platform has gathered over 27 million users.
Those who wanted to tap into blogging and social media content have optimized .me significantly. In a world of the smartphones and mobile adaptability, companies have tapped into personalized blogging on social media platforms led by .me. Facebook’s FB.Me, WordPress’s WP.Me, Yahoo’s ME.Me and Time Magazine’s TI.Me have been staggering examples of companies who have lapped up the advantage put forth by the domain name.
Most marketing gurus state that the .ME Registry has accomplished its success with the .me domain due to its simplicity, value and unique brand presence online.
The .WS domain is the ccTLD (country code top level domain) for the country of Samoa, and also marketed to stand for ‘website’.
Why choose a .WS domain extension?
- Most of the websites using .WS are held by entities connected with this country.
- If your company has a presence in Samoa, or is looking to grow business there, registering a .WS domain may be a very important step.
- Protect your trademarks by registering them as ccTLDs
About .WS domain names
The .WS domain has also been marketed to stand for ‘website’. This domain can be used as an alternative to more heavily populated domains such as .COM, .NET, and .ORG. If you have a website for your domain, why not have a .WS?
Registering ccTLDs offers another way to protect your online identity, as well as that of your business. We all know how important it is to protect our personal identity. The same should be true when considering the identity of your business or trademark online. Your assets are important whether in the form of a bank account or a domain name, and they need to be protected. When you register your trademark in a ccTLD domain, you are taking one more step to protect what is critical to you and your livelihood. By purchasing your trademark in a ccTLD, you do not have to worry about a competitor acquiring that name. Think how much easier it is to be the original owner instead of attempting to procure the domain from another party.
If you are looking to own a domain with shorter names or more common words, ccTLDs may be the way to go. As we all know, attempting to obtain these types of domain in more popular extensions is futile. Most ccTLD domains are still becoming populated, dramatically increasing the chances that your domain is available. Additionally, ccTLDs lend themselves greatly to domain hacks. With domain names like .WS, there are endless possibilities (ex: windo.WS, gamesho.WS, or eyebro.WS).
Restrictions on .WS domain name registrations
There are restrictions on the the following .WS extensions: .ORG.WS, .GOV.WS, and .EDU.WS. However, .WS, .COM.WS, and .NET.WS registrations are open to the general public.
Located in Oceania, Samoa is a group of islands in the South Pacific Ocean, about half way between Hawaii and New Zealand. Samoa is officially titled the Independent State of Samoa (formerly known as Western Samoa), is a country governing the western part of the Samoan Islands archipelago in the South Pacific Ocean. The eastern part of this archipelago is known as American Samoa. Samoa includes two main islands, Savaii and Upolu, and several smaller islands and uninhabited islets. These islands cover 1,137 square miles, an area slightly smaller than the state of Rhode Island. The 2012 census estimates the population at 188,889 people. The languages spoken in Samoa include Samoan and English.
SamoaNIC: The .WS Registry