There are many uses of email, of which, two critical uses are as professional email hosting for your business and to market to your consumers. Marketing through Email is one of the most cost-effective ways to boost revenue and conversions. Besides, it helps you stay in touch with your customers. It does take a lot of efforts to create a distinguishing email campaign, which is why you might want to keep a kind of backup. An email service provider, or ESP, can help your business create and deliver emails to your specified customer base or niche, and provide profitable results.
An ESP also gives away detailed reports on the result of your email campaign. This report provides you details on the delivery success rates, email read-rates, and link click-through rates. You can even identify the users who performed these actions. Good reporting is one of the most important features that any email service provider could assist you with, after measuring the effectiveness of your email campaigns.
Let’s check out a few things to consider before you choose an Email Service Provider.
Private IP address: The IP address from which the email is shot designates the origin of an email. If your service provider sends your marketing emails via a shared IP address, you’ll receive too many spam complaints which might have been registered against another customer. This could get your shared IP address blacklisted, preventing your emails from being delivered. It would take a lot of time for your email service provide to get the IP off the blacklist. It is, therefore, important for you to ensure that your ESP provides you with a private IP address.
Reputable provider: Every business wants a service provider who’d be there for the long run. Fly-by-night providers might not have close-links or associations with Internet giants like Yahoo!, Google and Microsoft. You want a provider who has associations with these providers so that your emails do not land under spam.
Features: Identify a list of potential email service providers and browse through the list of features they provide. Make sure the one you select provides assistance to your business now and in the future. You don’t need to have a laundry list of features in place, but there are few basic features which you’ll want to have including social media integration, scheduling, convenience, and tracking tools. You want a provider that has invested in some accreditation and authentication tools that give your emails the best chance to land in the intended inbox.
Customer support: Since customer service is paramount to any business, you want a provider that has an excellent support team in place to help you with any questions or concerns. Therefore, your ESP must provide you with both online and on-call customer support.
Infrastructure: Check if your service provider has more than one, secured high-speed internet connections through more than one source. This will ensure reliability in case any of the Internet connections fails or there is a hardware failure.
Got more tips? Share it with us in the comments below!
Open-Xchange develops, markets and sells web-based communication enabling complete integration of email, documents, scheduling and social media. Founded in 2005, Open-Xchange provides its consumers with open and customizable, cloud-based products. These products help service providers facilitate their users with scalable and self-branded services with the help of a customer engagement platform.
Open-Xchange offers a high-end email solution for businesses and everyday people. Business can make the most out of this shared collaboration space to attain more success, by giving users access to what they want, no matter where they are. This way, Open-Xchange is changing the way millions of people communicate with each other and share their digital lives online. Having years of experience in creating open-source software, Open-Xchange considers that it is only through the creation of open products and services that the next-gen innovations can immerge on the web.
Growing with the Internet
Open-Xchange is not simply a webmail product. It is an email solution that is expanding its base over the Internet. The main objective is to facilitate quick and easy communication anywhere, anytime. Small businesses with multiple employees can easily integrate Open-Xchange to collaborate with colleagues, facilitating smoother business communications. Such a level of professionalism often leads to success in business.
The OX App Suite Advantage
OX App Suite is a flexible platform offering a wide variety of cloud-based services right from email, text, voice & video messaging, to file sharing, collaboration, and time management. It is available in a hosted and an on-premise solution.
OX App Suite offers an extremely scalable customer engagement platform that boosts sales, increases revenue, and helps in customer retention. It is a quick, viable and highly reliable set of productivity tool that gives a boost to your customers’ business. Here’s what it has to offer:
Mail – Collaborative Email Platform – A powerful, spontaneous yet simple-to-use interface. Open-Xchange allows users to check emails as well as contacts from MS Outlook®, Gmail, Yahoo, and Hotmail accounts on a single platform. It integrates personal emails, contacts, calendar, and appointments all at one place.
Mobile – Access to Business Resources Anytime – Open-Xchange automatically syncs emails, contacts, and schedules to linked mobile devices facilitating smoother work collaboration, no matter where you are. A smooth interface and top-notch design make it easy to manage multiple email accounts and offers quick accessibility to business productivity tools.
Collaborate – Quick business productivity tools – Open-Xchange also allows individuals and teams to be more productive, within or outside the office hours by integrating email, address books, and appointments with information management and document sharing tools.
Open-Xchange is thus changing the way of communication between people.
Do let us know your thoughts in the comments below.
Have a cPanel account but not sure how to go about setting up Webmail to look professional? Fret not! In this article, we explain what exactly webmail is, why it is important and take you through a step-by-step guide on how you can set up webmail accounts from cPanel. Read on!
What is Webmail?
Webmail is nothing but an e-mail client as a web application on a web server. The main advantage of webmail over the conventional desktop email client is the accessibility from any web browser, anywhere. Outlook, Gmail, Yahoo are all examples of webmail providers however they are not to be confused with webmail software. Examples of webmail software are Horde, Roundcube and SquirrelMail.
Webmail allows you direct access to emails from your provider’s server through an interface accessible from a URL. Other forms of accessing emails on a server include protocols such as POP3 and IMAP which can be used to sync the contents of the email with another device or locally saved folder on a mobile phone or laptop. Webmail enables you to send and receive emails from anywhere and any device, provided you have an internet connection and a web browser.
Some fantastic advantages of using webmail are that it’s:
- Portable and accessible from anywhere
- Useful in that it helps you stay connected to avoid missing or delaying a response to an e-mail
- Easy and requires almost no set-up
- Especially helpful if you can’t install a software on a work/ school computer system
- Helpful to save space on your device since the emails are stored online
How to set up Webmail Accounts in cPanel
Webmail is a feature provided through cPanel (a Linux based web hosting control panel). Here’s how you can set up email accounts in cPanel:
Step 1: Login to your cPanel
Step 2: Once you’re logged in, scroll to the Mail section & hit Email accounts
Step 3: Once directed to a page, choose a domain from the dropdown on the RHS where you want to create your email address, fill in the fields with information such as Email, Password, Confirm Password etc.
Step 4: After filling all required fields, hit Create Account & you’re done!
Step 5: You can access your email by scrolling down till you can locate the name of your new account, clicking on More which will display the option to Assess Webmail
Step 6: Here’s where you choose the webmail software – SquirrelMail, Horde or Roundcube which will take you to your inbox.
The video tutorial for the same is below.
How do I login to Webmail?
There are a couple of ways your client can login to his webmail.
- Through the cPanel interface: To login through his cPanel dashboard, he will need to make his way to Home > Email > Email Accounts. Under the More menu next to the email account name, go to Access Webmail.
- Through a direct link: Assuming his domain is www.test.com and he wants to access email@example.com, he will need to visit test.com/webmail, enter his username and password and click OK. That’s it!
- Through the default webmail port 2095: He just needs to use www.test.com:2095
- Through one of the three webmail clients through direct URL: By accessing Horde, SquirrelMail or Roundcube through their direct URLs, your client can access his emails. He will need to replace test.com with his primary domain and enter one of the following URLs:
SquirrelMail, Horde, or Roundcube: Which to choose?
It can be confusing when you’re presented with 3 options to login to your webmail from. SquirrelMail, Horde, and Roundcube all allow access to emails but have their own features and look.
The 3 available Webmail Clients
Horde: Has more features than SquirrelMail however it can slow down the software.
SquirrelMail: Though limited in its features, this software allows you to read & respond to emails quickly.
Roundcube: Latest addition to cPanel. Is middle ground between SquirrelMail & Horde. Look and feel is neat.
We hope this article on How to Set up Webmail on your Hosting Package was useful and you can pass this onto your client. If you’ve got queries regarding webmail set up, please let us know in the comments section below.