Wouldn’t it be excellent if you can permit your customers to understand approximately a deal, special, or last-minute promotion instantly? Furthermore, how do you always live connected in your target audience in an increasingly digital international, wherein users are spread across more than one social systems? With human beings as busy as they’re nowadays, retaining your clients in the loop is not an easy mission. Email advertising isn’t always as precise because it was once and speak to broadcast structures are intrusive, now not as short and alternatively pricey.
Brands these days need to get creative once they’re taking into consideration ways to drive visitors to their websites. It’s about greater than definitely presenting great-price services or products, or maybe having a solid social media following. As you’re searching out ways to grow the number of visitors in your internet site, there’s a new emerging trend for selling your enterprise – that of messaging apps.
Chat apps have functionality like no other era before – inside a single app, customers can chat with pals, communicate with manufacturers, play games, make calls, eat content, shop online and greater. This stage of functionality has seen messaging apps collecting over 5 billion monthly energetic customers global.
Driving Traffic on your Website with the Right Messaging App
As visible in the following infographic – there are numerous messaging apps that let groups market to their huge, engaged user bases. Slack, Facebook Messenger, WhatsApp, and Kik are, by some distance, the most popular for content material distribution and the execution of hyper-focused and customized campaigns. Their broad capability offers organizations with the option to provide well-timed customer support, ship content material to users, promote merchandise, and market it.
One of the most attractive characteristics of messaging apps for groups and entrepreneurs is their higher retention and usage rates than those of maximum cell apps. Communication, particularly for more youthful generations like Millennials and Generation Z, is the top issue that dictates their conversion into ordinary clients of a product or service. For this purpose, messaging apps like WhatsApp and Kik are especially beneficial in using site visitors in your internet site as you’re able to interact with your target group a lot greater than with traditional social media following.
The viable integration of social media profiles with a friend chat and favorite emblem engagement is at the core of messaging app adoption amongst consumers. Ease of use, centered commercials approximately services and products they may be inquisitive about, and better manipulate the content they obtain are all elements for cell customers nowadays. Brands that take gain of the features of messaging apps to optimize their ads based totally on person demographics and pursuits in addition to supplying keyword-prompted responses and content material have the most success in driving visitors to their blogs and websites.
With messaging apps slowly replacing conventional SMS (short messaging service) as a preferred approach of textual content-primarily based communique, organizations that leverage their ability are reaping a host of rewards. Since 2017, online journey companies such as Goibibo and MakeMyTrip had been the use of WhatsApp to percentage booked tickets and different journey-related information with clients. Goibibo has even evolved an AI-powered chatbot, GIA, to respond to customers’ queries without human intervention. This has allowed the employer to hurry up response instances and improve customer support especially.
Apart from customer service, chatbots can deliver greater visitors on your weblog through sending clients personalized bites of content. This can in addition cause conversions.
Retailer brands also are taking gain of those new communique media considering most people of telephone users are well-versed with cellular apps which include WhatsApp, Kik, and Facebook Messenger. The conversational experience that businesses are capable of providing is the driving factor in the back of growing engagement with their audience.
Retailer manufacturers, such as H&M, Diesel, Kenneth Cole, and Zegna are an enticing extra in so-referred to as ‘conversational commerce’ and the usage of messaging apps to share snapshots of merchandise or other such promotions periodically. It is all about offering personalized offerings, and structures like WhatsApp allow that.
Ways Messaging Apps Drive Traffic to Websites
As younger customers circulate away from computing device reports and closer to cell apps, messaging has emerged as the following leap forward conversation platform for manufacturers. The remarkable engagement allows them to develop their user base and income, and drive visitors thru:
Real-time Customer Service: Messaging presents a continuous thread between patron and logo, observe-up communication is made simpler and extra herbal. This will increase opportunities to move-promote encourages sharing, solicits enter and creates a continuing go with the flow of trade and assist.
Personalization: Customers value non-public offers and direct engagement with brands. Messaging apps provide greater freedom to control and customize the interplay along with your customers the use of one-on-one conversation. This enables you to construct an immediate dating, wherein clients can message you in the event that they need a selected product, have a query or need assistance.
Target Advertising: Approaching the ones groups that are probably interested in your product or service is a great deal less difficult with messaging apps. They allow you to create or target humans which can be interested in associated subjects based on positive key phrases. The result is greater customers consuming the content material, becoming a member of the organization and sooner or later turning into customers.
Organic transition: With only 32% of customers sending an email or calling a patron helpline in the event that they have an issue or a query, messaging apps provide a clean transition from automated chatbots to live support. Using messaging apps because the vital interaction factor with purchasers no longer best reduces call and email extent, however, provides a singular view of the purchaser’s adventure. As an end result, it’s far less complicated for manufacturers to supply the customized customer care these days’ shoppers assume.
As messaging apps keep growing in reputation, brands could be smart to undertake them as they interact customers with the fastest quantity of time and excellent way viable. Given the evolution of patron expectations, messaging apps are the most ideal manner for brands to offer fast, convenient and actually beneficial assistance. This outcome is better engagement and more affinity with consumers who then drive traffic to your internet site and increase the economic benefits related to unswerving customer relationships.
The enterprise space is unexpectedly reworking right into a struggle of technologies. Startups like Chrous.AI – in AI-powered CRM, and Conversable – a chatbots platform are making big leaps within the marketing area. In this manual, I’ll in particular attention on chatbots, and how any digital and retail marketer can leverage them to implement wonderful smart advertising techniques in 2018. Chatbots are being touted as the subsequent massive factor for companies and with good reasons.
1) Personalized Content to Achieve Super Normal Engagement Rates:
The real energy of chatbots lies in their energy of engagement. By personalizing the content material in each communication, chatbots can pressure engagement quotes higher. Botanalyics is an excellent instance of ways chatbots can paintings with user institution analytics and apprehend how individuals are interacting with the bot. With the expertise of the sort of content material that engages them, and knowing their attrition points, chatbots are able to create tremendously personalized content experiences for people.
Several pioneering brands have started the usage of chatbots for personalized content reviews for quit customers already. Sephora, a French cosmetics retail save chain, as an example, released a chatbot on Kik; this bot shares make-up tips and tutorials thinking about every consumer’s individual possibilities in thoughts. It also uses the consumer’s demographics, known personal information, and former purchase and search records to fine-tune its content material.
Similar chatbots can also be included to deliver especially personalized experiences to stop users.
2) Measuring Conversions and Other Performance Parameters for Chatbots:
Engagement, unluckily, doesn’t mean an aspect if it doesn’t cause conversions. Chatbots, happily, solves this advertising and marketing predicament. The traditional content material, consisting of textual content, video, and pix – all are the one-manner verbal exchange, with several attrition points for the user in the content experience. While interacting with a chatbot, but, users are more likely to feel engaged, and that’s due to the natural language processing competencies of those bots.
Disney currently launched Facebook Messenger campaign with the Officer Judy Hopps chatbot, as an instance, showcasing average engagement time of more than 10 mins, and a lot of them sharing their achievements with friends and own family, using an in-messenger proportion alternative.
Often, ROIs of using chatbots are cited as a problem with the aid of brands which might be nonetheless reluctant to take the jump. To answer their questions, chatbot structures are becoming aligned with the idea of ROI size. Facebook Messenger and Botanalytics, for instance, provide sophisticated dashboards that assist manufacturers to measure engagement and conversions.
3) Use Human-Bot Hybrid Experiences:
It’s as a substitute early to assume chatbots to absolutely manipulate give up to end conversations with people, without some kind of human manage. Hybrid human-bot studies are the proper combo of automation and manipulate, at least until the time organizations can stabilize their chatbot implementations.
In maximum customer service times, chatbots are made smart sufficient to route questions to human guide anyplace they estimate that the extent of self-assurance in their capability solution is not excessive sufficient. Also, sensitive issues, for instance, product returns are pleasantly dealt with by way of a human, to infuse the emotional detail into customer service. Reply.Ai, as an instance, is a platform that provides hybrid chatbot alternatives to companies.
4) Reduce Customer Service Costs:
AI improvements and proliferation of messaging apps have fuelled the chatbot era. From supporting a user order a brand new pair of footwear to supporting them assemble their furniture, chatbots can perform a big portion of the traditional customer service individual’s activity.
It’s anticipated that 29% customer support jobs in the US alone can potentially be replaced by using chatbots. Here’s a pretty beneficial visual to recollect to append in any pitch you are making for the subsequent chatbot at your business enterprise (it highlights capability annual value financial savings on customer service).
5) Enhance In-Store Experiences for Customers and In-Store Personnel:
Another brilliant gain that companies have from chatbots is that those programs can combine with shop execution control technologies, the use of the equal databases to assist personnel, store managers, and operations managers to get quick solutions to the technique related questions. E-trade structures have additionally included Facebook Messaging into the mix. For example, a store supervisor could deploy Facebook Messenger chatbots in conjugation with Shopify POS, to assist clients, in addition, to save employees to get product info, utilization instructions, stock availability exams, etc. In an interactive way.
6) Segmentation and Targeting:
Conversation steps are the core constructing block of a chatbot experience; every spherical of backward and forward communication completes a ‘step’. These steps become the chatbot’s database to phase customers on. So, a chatbot can create several micro-segments, totally unrelated to broad and ordinary segments conventionally utilized by marketers (for instance, demographics, buy records, etc). These small segments can then be effectively centered by using marketers, via making the chatbot clever enough to understand which type of products, promotions, and discounts to expose to which kind of users. Coupling the power of chatbots with neighborhood influencers can boost the possibilities of conversions. Investing in influencer advertising and marketing is essential as influencers can help to draw your target market in the direction of the chatbots after which your virtual agents can do the rest.
The Bright Future for Conversational UIs
At their very middle, chatbots are conversational UIs. These UIs are more sophisticated than simply being layers that apprehend voice. Enterprise hobby inside the generation is rising because it may help them get a herbal language understanding of the intentions in the back of users’ phrases. Combines with voice technologies, AI, and device gaining knowledge of, those can generate super contextual focus. Also, conversational UIs paintings throughout computer systems, smartphones, and even smartwatches. You don’t even need a display screen to have interaction with a conversational UI (Amazon Echo, for example).
The type of technique automation, elimination of repetitive tasks, better consumer studies, and price added customer support that chatbots can supply to any business is sufficient to get any digital marketer excited. 2018 is all set to be the year of chatbots, and I desire this guide facilitates you prepare properly for the ride.
As we saw in our previous blog post, an online identity is highly crucial to distinguish one’s domain name, and .ME provides you exactly that! .ME is the right choice for all of you who require unconventional yet catchy domain names.
We list down a few reasons why .ME is the next big thing!
.ME is an extension that gives a personal touch to your brand. It’s the only TLD that’s truly about you! It helps you establish a unique branding. According to statistics, 57.1% of total number of .ME domains are registered by individuals and 42.9% by companies.
There are no restrictions for .ME registrations. Anyone and everyone can register the domain name. Although it’s a preferred choice for Blogs, resumes and other personal pages, it can also be used for your businesses and products.
.ME works as a great marketing tool as it is simple and helps to individualize your domain name. It works effectively to help you stand out from the clutter, and brands your online presence.
Social Media and SEO friendly
With Social networking sites being a rage on the Internet, .ME is perfect as a domain name that can be creatively used to build a distinctive brand which resonates with one’s identity. It can also be geo-targeted on Google Webmaster, thus making it SEO friendly.
You can get as creative as you like with a .ME without resorting to a long URL. It is a perfect URL shortner and can be used however you like. Eg: NickName.me or LastName.me
.ME is dynamic and can be used in interesting ways that are fun yet clever. The possibilities are endless with a combination of your name or your brand’s name along with a .ME!
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“Someone can always do your job a little better or faster or cheaper than you can.”- Seth Godin
The marketing guru’s statement echoes the sentiments of the current trends in business. Most webmasters feel growing pains when they need to expand from their existing setup to a larger one. But, the pinch or the impact truly strikes when a competitor offers the same service with better deals and faster speed online. Your competitor has probably moved onto a dedicated server.
A Dedicated Server Brings your Business Up To Speed
Dedicated server hosting usually involves a single computer which is dedicated towards the needs of a particular network. By having a server that is dedicated towards hosting, storing data or even communicating with other computers, businesses have the advantage of space, time and future resources. Here’s a look at the advantages of having a dedicated server.
Dedicated or shared?
Managed dedicated server hosting is practically viable despite being a bit more expensive than shared server hosting. When it comes to the decision-making process for a shared server or a dedicated server, check for factors that will make it easier for your business to propel ahead. We give a detailed run-down of the difference between dedicated and shared servers.
Choosing the one:
Choosing between a dedicated server and a shared server one should be practically easy. In an effort to choose convenience and low cost, most businesses choose to go with shared servers. Yet, despite the cost aspect, there are some definite advantages of having dedicated servers. So, if you are going to choose a dedicated server instead of a shared server, then, look out for these factors to improve your decision-making process. Here’s what need to check out on your server:
- Check the compatibility of the OS in your server. Also, the open source stack involves should be vetted out for Ruby on Rails, Linux or even an Apache/php/mysql server.
- By deciding on the technology stack, you can evaluate the amount of RAM that you need for your architecture.
- To deal with performance issues, its best that you choose a dedicated server such as those offered by recognized server providers like the ones at the ResellerBytes.
- In order to host images, videos or any other multimedia options like flash applications, its best to choose a server that offers the optimal bandwidth and disk space.
- Check for monthly prices and setup costs. Compare the rates for software licensing, upgrades and parts, apart from other management plans and additional services.
Featuring amongst the top of the lists of the best providers of dedicated servers is the ResellerBytes. Compared to relatively good providers like Godaddy.com, ResellerBytes is more popular for the following three reasons:
- Flexibility: ResellerBytes dedicated servers are designed to suit the needs of those involved in web hosting for personal use or for any business.
- Fair prices: If you thought that dedicated server web hosting is expensive business, move away from the other providers and check out the latest offerings from ResellerBytes.
- Reliable and bankable support: When it comes to the close to zero downtime and round the clock support, then it’s time that you ring up the support staff at the ResellerBytes.
As the statistics show, 62% of all websites in Alexa Top 10k by traffic are hosted on Dedicated Servers.
Lastly, the choice of the ideal server is it dedicated or shared should be determined only the conditions those that are unique to your business or personal use. Don’t hesitate to hunt for the ideal distributor of servers that follow the conditions based on your requirements.
Pay per click, as the term itself suggests, is a form of advertising that makes use of keywords for popularizing your business on the web. To make a success of your pay per click marketing you need to find the keywords that will best describe about your business. Pay per click marketing is used these days on a large scale, as this is the best way to reach out to online visitors. A study found out that more than seventy five percent of online visitors could be reached through pay per click marketing.
Yes, pay per click marketing is the best source to attract the attention of online visitors, but you must also realize that you need to know all you can before you actually start the process for your business. Nothing can be more frustrating then being caught in a situation where you are not aware of what you are doing and what is happening to your business. So make sure that you know in detail all the nitty gritty about pay per click marketing before using pay per click marketing for your business.
Finding out and identifying the proper keywords is the first task for undertaking pay per click marketing. What you need to do is find out what words will be used by online visitors for searching information or the products that are being sold through your business. There are various tools that can be used for finding out the correct and appropriate keywords for any particular business. Overture, word tracker and digital point are some of the tools that are capable of finding out appropriate keyword for any site in the web.
Sit and plan out carefully what amount of money you are willing to spend on your pay per click marketing campaign. For pay per click marketing, you will have to bid a certain sum of money on keywords that describe your business. Those particular keywords will be used for advertising your goods in major search engines. Whenever a visitor clicks on your site a pre determined amount will be reduced from your bid amount. It is inevitable that you will get many visitors who will click on your site just because your site happens to be listed at the top of sponsored finds in search engines. This cannot be avoided.
There is very little time to grab the attention of visitors. What you can do to grab visitor attention is to making very compelling landing pages. It is very possible that people will not buy goods from you for the first time they visit, but design the page in such a way that at least the visitor leaves behind his email address so that you can contact them in future and tell them about your products. Your landing page must appeal emotionally to the visitor. If you manage to gather the email address you can create a strong database and send out emails through auto responder.
Competition is something that is inevitable and you cannot avoid this in any field. So any marketing strategy including your pay per click marketing strategy must be made and implemented in such a way that you always stay miles ahead of them. Being successful in business is all about beating the competition and no matter how tough the competition, you will have to beat this at all cost.
There is money to be made in finding the right keywords to be used in your site, marketing and design. In the event you are not specific enough you can be certain the effort you put directly into your website won’t be as effective as you would like. Making space for essentially the most successful keywords and phrases will be a primary thing to consider within your online niche market.
Numerous ideas can be found which match a niche market. The trouble is for every good idea that’s executed well there are dozens that are thrown together with very little focus on fine detail.
One particular intriguing niche is gourmet pickles. These come in such unique flavors as lime or cinnamon. Keyword choices for this type of business will be crucial.
It is easy to assume the majority of pickles that happen to be eaten come from regular supermarket shelves, yet there will usually be those who want an experience that’s in some way better or even more unique than the classic crunch of a store bought jar of pickles. That’s where the market of gourmet pickles comes in.
You could perform some preliminary research on the types of cucumbers utilized in the pickle making process. Consider if there’s anything unique concerning the canning procedure that could be a phrase sought by some consumers. What flavors of pickles do you provide? Become a person that pays a significant degree of focus on information. Use those aspects to develop worthwhile keywords and phrases for Search Engine Optimization (SEO.)
Using particular keywords and phrases in your website content is important to the profitable searchability of your website. Every article you’re posting, all of the description you compose, every press release you put together should take notice of the distinct keywords and phrases you might have identified will be most useful when you are looking at search results. If you focus on keywords choices you will find that search engines like google may observe and rank your site much better for this particular term.
The reason it is important to pay attention to these types of terms is the fact that when you only use profitable keywords some of the time then you’re really losing useful internet space for material that may be valuable, but has no promoting use.
You could possibly impress the reader using the content, but without the helpful keywords or phrases you have very little power to draw those readers to your website. Consider everything you do as potential way to get visitors to your site. The keyword selection gets them on board; the exact content is what keeps them there and causes them to consider the importance of your message and product to their lives and personal interests.
There are online tools you should utilize to fine-tune the keywords you use in your online content so there should be no excuse not to identify and begin using these words to help turn a profit. You didn’t go into business to be timid so there is nothing wrong with making certain your message gets the attention of search engines that can introduce you to actual customers.
Website traffic is deemed the single most important factor when it comes to the success of a website but that statement needs to be qualified. Although it’s true that a constant stream of traffic is the lifeblood of a website, the quality of the traffic is far more important than the quantity.
Of course, any amount of website traffic is better than no traffic at all but even if you have the most perfect website, your site is doomed to fail if you are not getting visitors that are looking for the products or information you have available on your site.
It’s easy to get caught up in a numbers game. It’s exciting to see the number of visitors to your site climb from a few a day to a few hundred a day. On the surface, this looks like exactly what you want but if your visitors are looking for something other than what you are offering, for the most part, your website traffic is wasted.
You could have a great website design, compelling copy, the lowest prices and fantastic specials but all your efforts will be useless unless your website is drawing traffic that is interested in what you are providing or promoting.
You could have a great website design, compelling copy, the lowest prices and fantastic specials but all your efforts will be useless unless your website is drawing traffic that is interested in what you are providing or promoting.
The web is a very different venue than a shopping mall. A shopping mall relies on unfocused traffic, wondering from store to store, not looking for anything in particular but willing to spend it’s money on an impulse.
Believe it or not, people surfing the web will leave a website after viewing it for only about 2 seconds. They’re looking for specific items or information and if they don’t quickly find what they are looking for on your site, they’ll click out of your site and go to one of the other millions of sites on the web.
That’s why most of the successful websites are tightly focused on their ‘niche’ and their marketing plan is focused on driving people to their site that are looking for what they offer – they understand the importance of ‘targeted traffic’.
Of course, targeted traffic and a website focused on a particular ‘niche’ go hand and hand. Think about your website. Does it really lend itself to a specific product or service, or is it so broad that it tends to confuse potential customers?
Here are a few tips to help you prepare your website for targeted traffic:
Design your website to promote one particular product or service as your main item.
Determine the type of people that will be interested in your product or service and adjust your website to be attractive to them.
Establish the items or services that are ‘closely’ related to what you’re promoting on your website. If you think that they would be interesting to your visitors, offer those items on your website as well.
Keep a constant flow of free content, that your visitors will find useful, on your website and add new content and information often. Invite your visitors back to your site to see the new material you’re constantly adding.
Keep in mind, a website that’s focused on a particular ‘niche’ item or service lends itself to targeted traffic simply because there is something specific to target and the more targeted traffic your site receives, the more productive your site will be.
There are many conventional and many not so conventional ways to drive targeted traffic to your website but we’ll explore them in other articles.
The purpose of this article is to point out the difference between website traffic and targeted traffic. More isn’t always better and if you focus your marketing on ‘targeted traffic’ you’ll quickly find that the hits your getting on your website aren’t just empty numbers – they’ll be potential customers and, more importantly, sales.
These days, everyone seems to have an opinion or the other in the SEO field. Well, it will not serve any of your purpose if you keep on listening to everybody and implementing everything that you come across. If you are very serious about your online business venture, your best bet would be to hire the services of the best SEO firm in your city to do the work for you. No one needs to be told that SEO means search engine optimization, but what they need to be told is what are the proper methods of doing SEO.
Basically, SEO is nothing but publicity methods of a site on the web. Publicity rules and you must make sure that you have the best advertising methods in place for announcing your presence on the web. Competition is immense and you have to risen yourself in this competition to be successful in online business. Search engine marketing is one of the fastest growing industries. To be successful on the web, it is important to do search engine optimization.
For doing successful online business, it is important that your site must be available and accessible to all online visitors at all times of the day. If visitors come to visit your site and sees that your site is not functioning properly, then they will not come back again to the site. The net is a very good source for you to learn about the basics of SEO. However if you want to make use of SEO methods for popularizing your site, hiring SEO services from the best SEO firm is the perfect as well as the safest bet for you.
Sure you will let the best SEO firm handle the job for you, but it pays in the long run if you have a proper knowledge about this. The first and foremost thing that you should do is find out and determine who the target audience of your product is. It would be rather stupid on your part if you are targeting the wrong audience for advertising your product. All your money, time and other resources will simply go waste without yielding any visible results. Your business will just go to a downwards spiral. So take a hold of your online business before it is too late to amend the damage.
Work towards getting targeted traffic to your site. On any given day, your site can have thousands of visitors, but what purpose will this serve if their visit is not monitorized. Making commanding landing pages on your site is a great way of going about attracting the right kind of visitors to your site. Visitors on clicking the link of your site must be immediately transferred to the page that they want to see. This will ensure that visitors do not face any difficulty in finding out what they are looking for.
Hiring the services of the best SEO firm in your city is an excellent source for you to do successful online business. SEO firms are experienced and know what they need to do to make your site successful on the web. There are many aspects that need to be dealt with and taken care of popularizing for your site on the web. Just make sure that you find out the best SEO firm to do the work for your site.
Article marketing is not really rocket science. If you like writing and love putting words with each other and are aware of the principles of spelling and sentence structure usage, then you might be a whole lot closer to becoming excellent at this type of promoting. There are of course things to avoid otherwise known as “don’ts” as well as things you want to focus on with marketing with articles, otherwise known as “do’s”
As a result of browsing some other articles as well as your past ones, you might discover a large amount of the don’ts and do’s that are essential to your internet marketing success. The more knowledgeable you grow to be with marketing, of course the more you’ll learn of exactly what to avoid and what to do.
Let’s start with a number of “don’ts”
* You should never begin your rough draft with the phrase “The following article is about gardening,” (or whatever it happens to be). Always begin by using a thought-provoking problem or bold statement. The concept would be to draw your audience in and make them want to understand more about what you have published.
* Never make your article too long. Shorter ones tend to be more powerful with fewer chances of your reader becoming lost in your article.
* You should not turn your written article into a big product sales message. Steer clear of this process, it won’t improve your results. Your readers are searching for true information or, precisely what could this do for me personally? They are not looking for hyped-upped ad copy.
* You should never overly cram keywords and phrases into the articles. The various search engines aren’t keen on it.
* Don’t confuse your readers by starting off a sentence and never answering it or not identifying the resolution in the article.
And now for the do’s
* Discuss ideas that you’re experienced in or you have expertise in. When you possess experience with a certain subject, it always shows in your writing
* Do proofread your article, and then proofread it once again checking for spelling and grammar errors before posting it on the internet.
* You should always include a professional bio box with your article. Attempt to help make the reader interested in what else you provide.
* Regularly write articles and submit them to directories and websites. You should not stop at just submitting to a tiny handful. It’s going to take many submissions for you to benefit from it.
* Pay attention to your article statistics. Which ones are getting you the most traffic. You should promote or showcase those specific articles somehow.
There you have it, some simple do’s and don’ts of article marketing. If you don’t work marketing the proper way, then you’re wasting your time. You can write the best pieces in the world, however, if they’re not represented correctly, or you don’t follow the basic tips above, you are also wasting their time. Why not do it the proper way to begin with?