Choosing a domain name, irrespective of the nature of your business is probably one of the most crucial aspects of creating (and leveraging) your brand identity on the web. You must make sure you choose a domain name that not only depicts your business objective but is also easy to search for.

Search engine ranking plays a vital role in determining the success of a business. Which explains why businesses, be it small or large, are leaving no stone unturned to reach the topmost rankings on the internet. Digital marketers across firms are playing their best strategy ever by undertaking massive registrations of gTLDs, which are related to their business in terms of the product or the service.

This surge of traffic towards industry specific domain names is fuelled with the availability of new gTLDs in the market. So given the present scenario, business owners across the world don’t just have the freedom to have the best possible domain name for their brand, but also choose from an array of industry-specific domain extension.

But as it is rightly said, when you have too many good possible choices it becomes difficult to make a decision. We’ve put together a comprehensive set of guidelines that will help you pick the most relevant domain extension for your business. But before that, let’s first try and understand the mechanism in which search engines work.

How does it help me rank on Google or any search engine?

With the advent of new gTLDs, one can easily rank better than those with .com domain names. For instance, if someone is looking for a particular service, search engines could eventually classify websites on the basis of their industry and the relevance of the extension to the said industry.

How to choose the right domain name:

• Relevance: Need I say more? I cannot emphasize more on the importance of choosing a domain name and extension that is relevant to your business. For instance, camera brands and budding photographers etc. can choose domain names that are closely related to their field of interest, such as .camera, .photograph etc. Offer your customers short, crisp domain names on a variety of TLDs, ranging from generic ones such as .today, to industry specific ones such as .shoes.
• High Recall Value: Choosing a domain that is fairly intuitive will help people remember your website. A combination of a memorable domain name and a business-relevant domain extension can definitely help in leaving a widespread impact on consumers. Of course, a better brand image is just a bonus here!
• Demography: If your target market is local, or a particular country/region based, it may be a good idea to register your business domain name in that particular namespace. e.g. apnabazar.pk, rajcontructions.in or europetours.eu.
• Special characters and symbols: The domain naming system does not allow special characters and symbols (apart from hyphen) within the part of the domain name that comes before the extension.
• Let price not be a deterrent: Relevancy of a domain name and its extension matters the most when it comes to picking the most adaptive domain name for a business. It makes business sense to prioritize relevancy of the domain names over its cost. Consumers will search for products online with the intent to reach your domain or brand. It’s letting the fish come to the bait by registering appropriate domain names and extensions.

We hope this article was a good read for you! We would love to know your take on this topic in the comments below. If you have any queries regarding this post, please get in touch with us and we would be happy to assist you.