If you’ve been designing websites for a while, it’s quite likely you know what a website card is and what it can do for your website design. For those of us not so sure what a website card is, it’s the rectangular boxes you see on websites that either have images or texts that serve as entry points to more information. I believe website cards are critical because:
- It grabs the attention of your visitors within a few seconds
- Leaves a visual impact
- Are a convenient way of displaying content
- They communicate quick stories
Not just that, I also believe cards are the future of the web. Consider popular sites like Pinterest, Flickr, Tunblr, Mashable and the like – their entire portal is built on the card layout.
Google has moved to the cards UI.
So how should you as a designer go about building cards?
Designing the Layout of Website Cards
There are 4 main elements that make a card what it is:
1) Height: Cards from a single layout should ideally have the same width to maintain consistency. However, the height of each card can differ depending on the information you want to display. You can design it to temporarily expand.
Cards are perfect for mobile designs or responsive websites. They can be stacked horizontally and can have variable heights.
2) Style: Cards can be designed to give a certain feel to your website. For example, the Metro & Flat design by Microsoft.
Or pins for the social media type of site. Which allows for ‘social call-to-actions’ such as ‘Share’, ‘Like’ etc.
Or the classic style to keep it simple.
3) Animation: You can use animation especially on mobile responsive sites to improve UX.
Cards allow for interaction on your website / webpage with animation that allows a visitor to:
- Click for hidden buttons
- Scroll horizontally
- Expand a card for more information
- Refresh with a pull-down action
Pull-down to refresh
‘Unlock’ hidden buttons
The unravel menu animation
4) Image and typography: If you’re going to opt for the card design, make sure you pick a single, clear, crisp image and bold, readable text (if necessary) per card. Too much of either can make the design look cluttered. Pinterest is an example of good card design.
Advantages of Cards in Web Design
Cards, if designed well can lift the UX of the website you’re building for your client in just a few tweaks.
Visually appealing: This is perhaps the biggest plus point of card designs. The idea of using images in a card-based design is definitely attractive to users.
Perfect for responsive sites: Cards can be made to adjust according to your screen size smoothly which allows for a consistent UX across devices.
Compiles content: With cards, you don’t have to worry about what information to give prominence to or how to get all what you want to communicate to your visitor out there. Cards are great to display the different content with information from various pages.
Easy to Scan: With just a quick scroll, your visitor will be able scan your website and click on the content he’s interested in. The card style gives visitors freedom to browse and engage as they wish.
Works with any design: Cards aren’t limited to a certain style of design. They work with flat designs, magazine-style design, minimalistic designs and more.
Are Social: Cards allow and encourage social sharing. Their design supports easy sharing on social media platforms and even email. You can even design a ‘Share’ call-to-action on/ under the card.
Cards layouts have been at the top of design trends this year and don’t look like they’re going away anytime soon. Design modern, user rich experiences with this layout and move your design style to edgy and stylish.
The sound is an indispensable piece of our everyday life. Appropriate from the sound of flying creatures to the tick-tock of the clock, we are encompassed by sound in all structures. It relieves us following a tiring day and lights up our state of mind when we hear it out arbitrarily. Discussing normal sounds, it likewise helps us to remember the exceedingly looked for after man-made sounds. Truly, you got it right! We’re discussing music, repeating portable warnings et cetera and so forward. While music began in the innovation world through radio, it got passed onto TV to PCs and mobile phones with the assistance of sites.
A decent site has an appealing plan as well as, can add sounds if important to improve the client encounter. Sound installed in a site may fluctuate from push warnings, pop-ups to tunes playing on melodic sites.
Utilizing sound in configuration differs relying upon whether it is a portable application or a site. Give us a chance to see, where and how might we utilize sound in Design:
- If you are outlining a versatile or an intelligent application that flies up messages or triggers occasions, incorporating sound to help advise the client can improve the client encounter.
- If your site is an intelligent, melodic, live or a gaming site at that point adding sound to it can enable the client to explore better.
Pros of Designing with Audio
- Helps in making a quiet situation with light foundation sound on clicks
- Helps support client commitment
- Helps influence the client to feel associated with the website architecture/application
Cons of Designing with Audio
- If your site/web application has sound playing out of sight it could be irritating to clients while perusing through it
- A client may leave the site and this could drop transformation rates
- From a purchaser point of view, it could mean more utilization of information
Since we’ve seen both the upsides and downsides of utilizing sound in the outlined procedure. Some of you should think, it is an awful choice to incorporate sound in outline while the other half cherishes its possibility. In any case, done unobtrusively and to the correct extent can help build client commitment and upgrade it. Give us a chance to see, where would audio be able to be utilized with the goal that it enhances the client encounter.
There’s a statement by Paul Rand that says, ‘Plan is the quiet envoy of your image.’ A customized sound for your image can turn into its mark. A decent, non-exasperating sound can give your image an interesting life separated from the look and feel of it. A few cases of brands having their own sound are Microsoft, Nokia, Redmi. Audio can likewise be utilized for marking purposes, you can apply an interesting sound and music to pass on a brand’s embodiment. For example, in case you’re a media-themed site, you can incorporate the sound and music in a way that it lifts client encounter that still pictures can’t accomplish. A few illustrations being Jazz Delivery, an instrument conveyance site or New Music USA that serves performers and writers.
2) Adding Personalization
Presently consider winning a similar trophy with your name engraved on it! Can rest easy, right? Personalization is the way to win shoppers’ hearts and brains. Sound can simply help do that, be it in applications or purchase items. Besides, it helps fabricate a passionate associate with your web application. At the point when a buyer feels vital and regarding the odds of remaining steadfast and prescribing the item to companions and relatives builds manifold. For illustration, in the event that you are a Facebook client and have preferred on one of your companion’s accomplishment related post or have written ‘Congrats’ you more likely than not encountered a brilliant engaging sound. A client feels as though he/she has been reacted to or got acknowledged. Accordingly, such types of personalization in your plan can influence a client to feel regarded and sufficiently critical to proceed with the application.
3) For Notifications
The sound in notices is the most well-known and for the most part utilized shape. Application warnings empower the client to get continuous messages helping them give ongoing responses. However, a few clients may locate the sound diverting. To defeat this issue you can include a ‘quiet’ state for the solace of such clients. Observe that, giving both the sound and quiet choices is similarly essential to have a changed customer base.
We as a whole recall the days of yore’s computer game Mario and Contra not just on account of the way Mario used to bounce but since of the sound going with it. Furthermore, as you are perusing this you are endeavoring to make that sound in your mind. The sound has the ability to interface shoppers for long and review customers even following a few moderate a long time with legitimate rebranding. If you have a gaming site or a diversion application then it is essential to fuse sound in the outline. This improves the client encounter as well as makes the client energized and remain stuck to your web application.
Outlining with sound is a huge field, there may be some who may contend that a site ought to have neither sound nor video. In any case, everything relies upon the sort of site/web application in which you are inserting the sound and the volume. Boisterous and arbitrary sound can be aggravating to the client bringing about the client skipping off. In any case, in the meantime, a quiet and very much planned sound can help improve the client encounter.
The expectation this article encourages you in adding the correct sound to your plan should it require one and wishing you glad planning! In the event that you have any recommendations, don’t hesitate to drop them in the remarks box underneath.
If you’ve read a number of my previous articles, you’ve in all likelihood observed my apparent love for Psychology and my consistent endeavor to highlight the psychology in different regions like advertising, improvement, checking out etc. The more I’ve explored those regions, the more you’ve read about it on the ResellerBytes blog ?
This time, I’ve been attracted to empathy in the layout.
What is empathy in layout?
Empathy, inside the way we are aware of it, is the understanding of another’s feelings. Empathy in internet layout is a design centric technique to paying attention to the user’s emotions closer to a product. It’s knowledge what the user certainly feels and thinks approximately your product. The cognizance is on consumer’s desires, – feelings, stories & outcomes. This also consists of difficulties they may face, how lengthy they take to attain a preferred goal, ease of navigation and so forth.
Why is empathy essential?
- Increase open-mindedness
- Reduce bias
- Collaborate with different research individuals and
- Accept & validate your very own observations
Empathy facilitates enhance user enjoy through statement and analysis of the consumer’s revel in of your product. You can greatly improve the designs you create if you empathize, giving you an edge over competition.
How must you empathize?
The manner of empathizing in layout follows sure steps:
Step 1: Observe: Take time to look at the customers of your product in their herbal surroundings. While you’re gazing, hold in mind the matters to record like:
- Ease of use of the product
- Usability of the product
- How lengthy the consumer takes to reach his/her desired purpose
- Problems the person faces
- Methods & tactics
- Alternative answers
Let’s take an instance in which you’re the consumer, I am the fashion designer, developer, tester. Say, I gave you a internet site like Canva and requested you to create an invite for a brunch celebration you were to host, I’d observe things like:
- If the navigation was easy enough to guide you to the templates for the invites
- If you are capable of add pix of your desire
- If the ‘crop picture’ alternative turned into smooth to find
- If you satisfactorily created an invite you liked
Step 2: Capture Data: Observation brings us to step 2 of the technique which is capturing statistics or recording your observations. This can be thru audio or video recordings or even truely, notepad information. The purpose of this step is simplest to seize facts and not to analyse simply yet.
Continuing with the Canva example, here I because the developer could seize records like:
- Were the template alternatives too many?
- Was it causing you confusion?
- Time taken to discover the ‘Upload picture’ button
- Time it took you to successfully create an invite
Step 3: Analyse: In this step, examine the statistics you accumulated in step 2. This step is vital to apprehending the user’s wishes, emotions & pain factors. Take time to peer issues from all views and not rely completely on yours alone. This step is the most important in empathy.
With the information I captured in Step 2, I’d examine in the following manner:
I be aware it took you 20 seconds to discover the ‘Upload image’ option. It will be that the choice is either now not seen, cluttered with different buttons or the icon I’ve used does not carry an movement of ‘add’.
I’d additionally examine my records and analyse other hassle regions. These questions may assist:
- How does the problem encountered have an effect on the person?
- Do different users face the same difficulty?
- What desires to trade to avoid this trouble?
- How does this trouble affect our purpose?
Step 4: Brainstorm for solutions: Brainstorming is a loose-flowing workout of tossing about ideas and answers in a given setting with a given organization. This step follows the ‘Analysis’ step wherein the empathizing takes location. The idea is now which you’ve empathized, search for answers to deal with the consumer’s ache points.
Now that I’ve recognized your ache point with the ‘Upload picture’ button, I’d brainstorm with possible solutions to make the button greater distinguished by way of:
- Changing the colour of the button to make it stand out
- Changing the icon
- Placing the button away from other buttons
Step 5: Execute: Now which you’ve got the solutions, it’s time to put it into check. This step includes bringing the thoughts from the preceding step into movement. The formerly mentioned solutions are placed to the test. According to Leonard and Rayport (in Spark Innovation Through Empathic Design), there are 3 one-of-a-kind reasons for conducting prototype trying out in an empathic layout technique:
- clarification of the central idea of the product for the development crew
- permitting the crew to proportion the present day layout with individuals who do now not work inside the capabilities included by means of that precise crew
- the potential for further upgrades once tested with actual clients and following discussions with the goal customers
Once I’ve figured my solutions to the trouble, I execute the action plan I determined in Step four. I run it past some greater users to perceive if the time is taken to find the ‘Upload snapshots’ button decreased. If so, I’ve efficaciously controlled to pick out, seize, analyze, brainstorm & provide you with an empathetic solution for your hassle.
Conclusion: Is Empathy Enough?
But is empathy enough? Empathy along side layout thinking is being touted as one of the key traits that sets designers apart. There’s no doubt the 2 are crucial but empathy is only one step within the more design manner.
Empathy may want to cause fallacious design is if used because the best tenet. This is due to the fact, empathy based handiest on a few users’ reports of the product or in an unnatural surroundings should provide you with effects that may not be relevant for other customers. It’s vital to have your factor of view as properly. Probably get other researchers concerned as nicely.
The first-rate form of designs integrate the information of a user’s needs within a specific context & with an opinionated viewpoint.
The feared 404 shows that either a page a user was searching for was moved or redirected. In any case, something was broken and you now have a cheesed off client.
How can you turn this pain into a gain for you?
Explain yourself: There’s nothing more annoying to a user who’s hit a roadblock than throwing an error he just can’t understand like this one:
Instead, explain the error in simple terms he can understand.
Make a list of your top pages: if a user hasn’t found what he’s searching for, it doesn’t mean he has to leave. In reality, grab the opportunity to maintain the visitor now that he’s for your website. Do this by directing him to excessive high-quality content by way of recommending your top five best pages rather than relaying on him to hit back and start over.
Don’t panic: Many websites throw panic all round with links, flashing errors messages, red background, alert signs and many others. What you don’t want to do is overwhelm an already flustered visitor. Try to use best backgrounds with useful links like this one:
Help with search: You can assume that the visitor probably reached the 404 by looking for some content and failing to find it. How can you help? By guessing what we could’ve been looking for and throwing up 5-6 plausible search results based on his search terms. You can go one step further and include a search box at the bottom if your results still don’t get him where he wants.
Find Branding opportunities here too: While you don’t want to overtly market your brand, you can ensure the aesthetics of the page are in line with the rest of your brand and tonality. Along with this, leave links to important sections of your website like About Us or Contact Us etc.
Offer a freebie in exchange for his contact details: A visitor on your site is an opportunity you need to grab with both hands. Just because he couldn’t find what he was looking for doesn’t mean he can’t be a potential lead. Use this opportunity to offer a discount coupon or some important digital download here in exchange for his contact number or email address. It still gives you a chance to do business with him.
Add a direct contact form: Give the visitor the opportunity to be contacted by you if he’s truly interested. Many 404 error pages have contact forms that serve two purposes – collect leads (for you), opportunity for a call-back (for the visitor).
Use humor wisely: While humor can be injected in your 404 error pages, I would suggest you use your own discretion on whether or not to use it and how. This is because all users might not want to be entertained when they hit a roadblock. Using puns might be a better idea. Adopt a strategy that makes sense for you.
Although 404 errors can definitely be opportunities for you to retain your visitor, capture essential information, garner leads and market your brand, he shouldn’t have reached there in the first place. Therefore your aim should be to fix broken links, check all pages and regularly maintain your website.
Want us to write on a particular topic? We’d love to hear your suggestions in the comments section below.
If you’d like to write for us, leave us a comment & we’ll get in touch with you!
A user friendly, well designed website is one of the biggest assets that adds value to any business today. With the ever-increasing need of having an online presence today, people are trying their best to come up with a website that’s designed perfectly according to their respective needs. No wonder website builder tools are gaining popularity with each passing day. As internet access is getting faster and more reliable with time, website builders are becoming more and more popular amongst the masses.
What is a Website Builder?
Website Builder is an Internet-based website designing application that allows users to produce the professional-looking website in very little time. With this, you can help your customers develop websites within minutes. An online website builder helps your customers obtain a fully functional online presence. Besides, updating the website’s content or adding new content, images or multimedia content is easier via a user-friendly interface.
What are website builders for?
These systems are perfect for individuals, freelancers, photographers, small-time businesses and start-ups.
A Comprehensive Website Builder
Website Builder tool helps you build fully fledged websites quickly. You are charged on the basis of the Web Space and the number of web pages specified with a particular plan.
While conventional content management systems were designed to administer large websites, online website builders were designed keeping smaller website projects in mind. Essentially, the user doesn’t require much of technical know-how or special programming skills like installing a CMS, applying a template, or creating a database.
This means that incorporating any changes to the website’s design or templates is easier, while the content need not be modified in between. Read more about the advantages and disadvantages of using online website builders.
Advantages of Using a Website Builder
- Reduced Cost – Using a website builder reduces the cost of developing and maintaining a website significantly.
- No Coding – With a website builder, one doesn’t need to learn HTML or any other type of website coding. Choose any of the templates to develop a website that fits the business perfectly.
- High-Quality Graphics – A website builder gives you access to high-quality website graphics which can be used at no additional cost. These graphics can be used to enhance the website pages thereby making the site more attractive for visitors.
- Ease of use – Almost all website builders offer a drag and drop facility, which means the user need not write a new code every time for every change he wishes to make to the website. It thus gives the user the ability to upgrade content and images very easily.
Apart from these obvious benefits, you can expect these benefits too
- No Technical or Designing Skills Required
- Ample of Unique Designs
- Customizable Templates
- Easy Customer Management
- Customizable Plans
- Low Rates
Got some tips on how to make a website awesome? Share it with us in the comments below!